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The Do’s and Don’ts of Event Planning

As an event planner, you should know the basic do’s and don’ts—those things that will earn you a stellar reputation, and those things that will land you on the blacklist. From arriving on time to choosing the best event rentals company, here are some tips for organizing your next event: Budgeting Do cut costs. If you want to have a successful event planning business, you must know how to trim your expenses. You want the event to be outstanding, but you’d also like to stay in business. Poor budgeting has dashed the hopes of many budding entrepreneurs. The more experienced you are,...

Why Do Event Planners Love Their Job? Here Are 7 Reasons

Event planners are a special breed. We work long hours. We deal with people from all walks of life. We book venues, secure event furniture and event lighting rentals, and help clients realize their vision. We juggle a million tasks at once. So, why do we love this job so much? Because … No Two Days Are the Same One minute you’re scouting a venue. The next minute you’re inspecting event rentals at one of So Cool Events’ sprawling warehouses. An hour later you’re sitting at your desk filling in a spreadsheet. One day differs from the next, and each event brings fresh challenges. Of course,...

Plan for Success: How to Organize an Unforgettable Event, Every Time

Hosting a successful event takes more than good taste; it takes careful planning. Here are some expert tips to help event planners make the most of their talents and resources. Understand What the Client Wants If event planning were distilled into one phrase, it would be this: Make clients happy. If you don’t know what clients want, it’s hard to come out on top. Do they want a high-energy, high-style bash? Would they prefer a buttoned-down, distraction-free conference environment? Once you know your client’s grand vision, then you can figure out how to execute it. Design Every Detail...

3 Bright Ideas for Event Planning on a Budget

Every event planner works on a budget. Even the largest, most elaborate gatherings come saddled with their fair share of cost constraints. The trick is to prune the excess, keep the essentials, and experiment with creative ideas. How do you pull it off? From high-tech event furniture rentals to volunteer workers, there are plenty of ways to get what you want. We’ve collected a few fresh ideas that will help you maximize value and minimize costs. Go Paperless Printing costs can eat into your budget. Instead of creating shiny brochures and thick manuals, go digital. At the very least, l...

The Trends That Are Transforming Event Planning in 2017

The event industry is in flux. Technology is transforming the way planners plan and the way participants participate. A growing wave of entrepreneurs is also pushing the envelope, forcing established businesses to rethink time-honored practices. What can events planners expect as this year winds down and a new year approaches? How can So Cool Events help you stay current? Here are a few of the most important event industry trends for 2017. Personalization Is Enhancing the Experience People have limited time and budgets, so they’re increasingly demanding a more personalized experience...

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