Blog

Why Do Event Planners Love Their Job? Here Are 7 Reasons

Event planners are a special breed. We work long hours. We deal with people from all walks of life. We book venues, secure event furniture and event lighting rentals, and help clients realize their vision. We juggle a million tasks at once. So, why do we love this job so much? Because … No Two Days Are the Same One minute you’re scouting a venue. The next minute you’re inspecting event rentals at one of So Cool Events’ sprawling warehouses. An hour later you’re sitting at your desk filling in a spreadsheet. One day differs from the next, and each event brings fresh challenges. Of course,...

Plan for Success: How to Organize an Unforgettable Event, Every Time

Hosting a successful event takes more than good taste; it takes careful planning. Here are some expert tips to help event planners make the most of their talents and resources. Understand What the Client Wants If event planning were distilled into one phrase, it would be this: Make clients happy. If you don’t know what clients want, it’s hard to come out on top. Do they want a high-energy, high-style bash? Would they prefer a buttoned-down, distraction-free conference environment? Once you know your client’s grand vision, then you can figure out how to execute it. Design Every Detail...

3 Bright Ideas for Event Planning on a Budget

Every event planner works on a budget. Even the largest, most elaborate gatherings come saddled with their fair share of cost constraints. The trick is to prune the excess, keep the essentials, and experiment with creative ideas. How do you pull it off? From high-tech event furniture rentals to volunteer workers, there are plenty of ways to get what you want. We’ve collected a few fresh ideas that will help you maximize value and minimize costs. Go Paperless Printing costs can eat into your budget. Instead of creating shiny brochures and thick manuals, go digital. At the very least, l...

The Trends That Are Transforming Event Planning in 2017

The event industry is in flux. Technology is transforming the way planners plan and the way participants participate. A growing wave of entrepreneurs is also pushing the envelope, forcing established businesses to rethink time-honored practices. What can events planners expect as this year winds down and a new year approaches? How can So Cool Events help you stay current? Here are a few of the most important event industry trends for 2017. Personalization Is Enhancing the Experience People have limited time and budgets, so they’re increasingly demanding a more personalized experience...

Event Planners: Don’t Be Shy About the Value You Create for Your Clients

A well-planned event can be a pivotal moment in the life of any organization. With the right corporate event rentals and the proper organizational skills, you can take any brand to the next level. Event planners who want to grow their business and realize their full potential should know exactly what they bring to the table and exactly how to communicate that value. Here are a few ways a well-planned event can help your clients exceed their own expectations. Events Provide Critical Networking Opportunities Social media may have stolen the limelight in recent years, but face-to-face ne...