Most people associate sustainability with the products we are using and their effect on the environment. However, there are three principles of sustainability (environment, economy and society), and the universally accepted definition of sustainability is “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”
Through the pandemic, many industries—including events and meetings—had to become flexible very quickly to remain sustainable. Moving forward, flexibility and sustainability will continue to remain critical in every decision we have to make as an industry.
At So Cool Events, we believe coming together for shows, conferences, incentives or educational seminars is critical to the sustainability of the industry.
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