The event industry is in flux. Technology is transforming the way planners plan and the way participants participate. A growing wave of entrepreneurs is also pushing the envelope, forcing established businesses to rethink time-honored practices.
What can events planners expect as this year winds down and a new year approaches? How can So Cool Events help you stay current? Here are a few of the most important event industry trends for 2017.
Personalization Is Enhancing the Experience
People have limited time and budgets, so they’re increasingly demanding a more personalized experience in return for attending events. In certain sectors of the industry, one-size-fits-all types of events are giving way to more customized gatherings.
Some event planners are opting for the smaller-is-better strategy. They tend to focus on niche audiences instead of large gatherings. Others are creating separate areas/sub-events for targeted groups of attendees.
These areas are often defined by artfully arranging event furniture rentals to create intimate spaces that promote more individualized interaction. Fortunately, So Cool Events carries all the furniture they need to create the coziest, most hospitable spaces.
Live Streaming Is Expanding the Participant Base
Live streaming is now ubiquitous. Event planners across the industry are turning to streaming technology to broaden their reach. Additionally, people who watch an event on a live stream are more likely to attend the next year
Even smaller events are leveraging the power of Facebook Live and Instagram Live to expand their participant base and hook future attendees, all without sacrificing that intimate feel. Yet, competition is stiff—these days, many events even feature live-streaming drones—and organizers must innovate if they want to grab and keep people’s attention.
Whether you’re new to the game or a veteran streamer, the team at So Cool Events can help you perfect your live-streaming setup and get the most out of your technology.
Games Increase Interaction
It is one of the most formidable challenges facing event planners: How do you draw people away from their smartphones and plug them into the larger event? Technology may be the problem, but technology also provides the answer.
Providing games to play is one of the most popular solutions. Large-scale, interactive games not only increase participant interaction, they also allow marketers to track engagement. These analytics will prove crucial in the coming years.
The best part is that people won’t have to choose between their smartphones and the live event since their phones will be their controllers. Let our event architects help you create an awesome gaming space, and you’ll never have to worry about wandering eyes and fingers.
Charging Lounges Are Now a Necessity
All this reliance on technology presents a new set of challenges. If you don’t make Wi-Fi readily available, your chances of success dwindle. If you don’t make it easy for people to charge their phones, tablets, and laptops, then you might as well ditch the interactive component and return to low-tech event planning.
Charging lounges and charging furniture, once a luxury, are now essential items. Fortunately, with So Cool Events, planners have more options than ever. In addition to traditional charging lockers and cubes, we carry chairs, sofas, and communal tables that come equipped with outlets and USB ports. No matter how you use technology to keep participants engaged and wanting more, we can help you plan a killer, up-to-date event.
Event Rentals Are More Important than Ever
The pressure is increasing. The competition is fiercer than ever. Now, more than ever, it’s important for event planners to get it right. At So Cool Events, we make planning for the future easier. In addition to the basics, we carry the latest high-tech corporate event rentals. Check out our catalog to stay up on the latest event decor trends in 2017.