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Why Color Is an Event Planner’s Secret Weapon

Why Color Is an Event Planner’s Secret Weapon

Event Planner’s Secret Weapon

Colors evoke feelings, set moods, and create atmospheres. The first thing people notice when they walk into an event is the play of light and color, the shades and hues, the highlights and shadows. From the subtle and calming effect of pastels to the energizing power of reds and neons, the right palette can transform a space and transport the guests.

Interior designers have spent years, if not decades, discussing the psychology of color, the way different reds and blacks and greens and blues affect our mental and even our physical state. Event planners should stand up and take notice. With a color wheel in their hands and the right event rentals at their fingertips, they have the power to make a bold statement, create a nuanced picture, or set a magical scene. Read about five of these ideas below.

Define the Message

What type of event are you planning? A product launch or a wedding?  Who is your client? A tech startup or a religious charity? What are you trying to say? Something exciting, something sweet, or something profound? The message will define the color scheme, so you should probably know what it is before you start selecting your furniture rentals.

Check the Logo

If you’re dealing with a corporate client, an easy way to pick a color scheme is to start with the logo and build out from there. A great deal of time, energy, and thought goes into creating a graphic, and you can bet the colors say something important about a company’s culture. You can always expand the palette to include complementary colors, but it is always good to stay true to your client’s vision, and a logo is a great place to start.

Spice It Up

 If you want to lift the mood, consider reds, oranges, and yellows. Always bold and exciting, red tends to be sexy and aggressive, while orange says playfulness, and yellow says cheerfulness. Whether you deck your event with cherry red chairs, lemon yellow chairs or carrot islands banquettes, you can supercharge an event by opting for bright, lively colors. If you prefer a more varied or subtle color scheme, consider using vibrant colors as accents instead of primary attractions.

Furniture rental color

Calm It Down

Blues, greens, and purples take the excitement down a notch, providing a sense of calm sophistication instead of hyped up excitement. Color experts often turn to green for health and tranquility, blue for peace and trust, and purple for wisdom and royalty. If you want a little buzz with your relaxed elegance, then consider glow furniture and neon lights, which add just the right amount of excitement to the mix.

Keep the Big Picture in Mind

When planning your event, always keep the big picture in mind. Remember the purpose of the event, the mood you want to set, and the sensibilities of your clients. Always remember that color plays a huge role in every piece of décor, from the lighting to the table rentals, to the chair rentals.

Browse through our catalog to find event furniture rentals in every style, material, and color.